The multi-year deal between Amazon Prime and New Zealand Cricket will cover live streaming of all cricket matches to be played in New Zealand, including a second tour of India’s men’s team, the dates for which are yet to be announced.
Amazon Prime Video today announced its foray into live sports in India, with the acquisition of Indian territory rights for New Zealand Cricket. This makes it India’s first streaming service to secure exclusive cricket rights from a major cricketing board. The deal will cover both men’s and women’s cricket, across all formats – ODI, T20 and Tests – starting from 2021 till the end of 2025-2026 season.
This includes Team India’s tour of New Zealand in early 2022, and another tour, the dates for which will be announced later. The rights for 2020-2021 season starting later this month are intended to be syndicated by Amazon.
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video, said in a statement, “We are thrilled to work with New Zealand Cricket on this endeavour as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sports offering in India, and are confident that our Prime members will be delighted with this initiative.”
New Zealand Cricket Chief Executive, David White, said that it is “exciting to work with India’s leading streamer.”
“As we’ve said before, the future of live sport is streaming and in Amazon Prime Video we have a partner right at the centre of the industry; innovative, trend-setter and well-known for putting fans and subscribers first.
“India has always been important for viewership of NZC; no other country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leading streamer,” he added.
This is the latest addition in Amazon Prime Video’s growing line-up of live sports around the world, including Thursday Night Football, the Premier League, ATP Tour Events, WTA, the US Open, UEFA Champions League, Autumn Nations Cup, and the Seattle Sounders FC.
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